Week Fifteen

This week got our initial ideas together ready for getting formed into groups, my idea was based around the modern mobile phone.  Looking specifically at the iPhone 4.0:-

The Idea

Looking at the current iPhone adverts they are all fairly simple in design and execution, so my advert was going to be based around a guy trying to organise a first date.  With time running out he was struggling so turns to some FREE apps that he has on his phone.

He first looks up for a local restaurant looking at the reviews, and even being able to get the number to call them directly from the phone.  The next app that he looks at is the Cineworld app, showing him all the film times for the cinema local to him, he can even book the tickets in app.  The final app that he looks at is The TrainLine.  He can check the last train times so he dont miss his last trip home and make a complete mess of the date.

The phone would then leave the screen, and the Apple logo would come onto the screen along with the slogan

'When all else fails, there is an app for that'


On the Thursday we were placed into our groups, and we brain stormed our ideas and we whittled it down to either the Diet Coke, KitKat or Sure Deodorant.  We went with Diet Coke and we started getting all the ideas for the advert together.  After 90 minutes of our meeting we still had not completed all the things that were on the agenda.

We have scheduled a meeting for Tuesday 18th January 2010 at 12.45 in the library at Chichester College.