Week Sixteen

Our television advert will be for the wonderful brand of Diet Coke, we decided to go with Holly Acres' idea because we felt that there was less cons than the ones that other group members came up with.

Pre-Production Process


In this stage we delegated jobs for each of the members to complete, i was given the tasks of coming up with the following;

• Company Logo
• Legal and Ethical Considerations
• Client and Audience needs
• Similar and Existing Products

This task was more taxing than first anticipated, because on the Thursday (20/1) i was having a complete mental block and could not get into the research side of things at all.  I managed to get the legal aspects of the advert sorted, i then proceeded to get research about various types of insurance that was needed, ASA BCAP guidelines for advertising soft drinks, Copyright material, Music rights and applying for a waiver form.  Next was working out the different ethical considerations that were needed to be addressed before the proposal could be pitched to the client.

At this stage i was also looking at previous Diet Coke adverts to see if there was any trend in the way there advertising was portrayed.

Production Process (1)

We started filming on a Wednesday morning in Bognor Regis, we had all day to get all the filming shots together.  With all the props and paperwork that was needed we started with filming the shots in the kitchen, and after 2 hours of filming finished with the shots in the living room.  We managed to get all the shots we needed plus extra ones that werent on the storyboard or shooting schedule.  We did this because we felt that it would be better to get as much footage as possible to use in the post production editing stage.

Post Production (1)

The following day we converted the footage from MPG format through to .AVI files.  Then was the time consuming element of editing all our footage together to create a 30 second advert.  It was soon apparent that it was going to be difficult to whittle down the shots to fit into the time frame given.  After many hours of trying footage in different places and length and speed of the shots i managed to squeeze all the footage i needed into the 30 seconds.

Production Process (2)

We all met in Shoreham at 10.00am on the follwoing wednesday.  We started off shooting the living room scenes then doing the travelling shots to and from the shop culminating in the final shots being done in the shop itself, all the re shooting was finished by midday

Post-Production Process (2)

After some feedback it was clear that we needed to change the concept, direction and message of the advert.  Luckily we were in a position to reshoot the shots that we needed to (60% of the advert).  We needed to reshoot the following scenes

• Living room scene
• Fridge scene
• Travelling to shop scene (removing the car)
• Shop scene

Once this was all done it was time to edit the revised advert, this one was slightly easier to peice together as the travelling shots were quick and punchey to create a sense of urgency. 

Now the advert is completed i uploaded the video to YouTube and then shared that with my personal facebook account with a link to filling in an online questionnaire.  This is a 8 question survey asking questions like age, sex, what they felt could be improved with the advert, interpretation of the message given across and what age group do they think the advert is aimed at.

Over the next week or two i will collecting the data that i can then compile into a readable graph to see if the campaign would have been a success if it had been screened on tv.